My copy partner and I came up with “The Joy of Pediatrician-ing” for RotaTeq and executed it as their new global campaign. We were inspired by the insight that pediatricians love the children they work with as their own, going a step further than other doctors. RotaTeq (a vaccine for rotavirus) reflects the investment they have in their patients, vaccinating against 5 serotypes and going above and beyond—just like pediatricians do.

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